Publications

MarketingTribune, April 5, 2017
Interview Natasha Walk - Big Data Analytics [Dutch]

Dutch Marketing Institute NIMA, March 14, 2017
Creating Value with Big Data Analytics [Dutch], book review - highly recommended

Tijdschrift voor Marketing, March 2017, p60
Bruggen Slaan [Building Bridges], book review - highly recommended

PIM Marketing Literature Prize, Platform for Innovation in Marketing, December 6, 2016
Creating Value with Big Data Analytics wint PIM Marketing Literature Award 2016

International Journal of Market Research, Vol. 58, No. 5, p.761-764, September 26, 2016
Book Review: Creating Value with Big Data Analytics: making smarter marketing decisions

'The Knowledge' podcast episode 5, by The Levitt Group's Chartered Institute of Marketing, July 15, 2016.
Creating Value with Big Data Analytics

Arizona State University Center for Services Leadership, June, 2016
Levering Big Data Analytics to Create Value

ESOMAR Research World Magazine, February 12, 2016
Merging Data Streams: The Real Challenge of Big Data

Marketing Online, February 6, 2016
U hoeft niet bang te zijn voor Big Data want de marketingrevolutie zal uitblijven.
[No need to fear Big Data because the revolution in marketing will stay away]
 

University of Groningen, February 4, 2016
New book: How to create value with Big Data

Marketing Science Institute MSI, January 29, 2016
Creating Value with Big Data Analytics - webinar 

Tijdschrift voor Marketing, January 28, 2016
Big Data is no Big Bang - Cover story / interview in Dutch marketing magazine

Data Science Central, September 18, 2015
Book: Creating Value with Big Data Analytics - Making Smart Marketing Decisions

LinkedIn Pulse, September 17, 2015
An introduction to 'Creating Value with Big Data Analytics: Making Smart Marketing Decisions'

Taylor & Francis Group, Books
Creating Value with Big Data Analytics: Making Smart Marketing Decisions