Peter C. Verhoef (1972) is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He also holds a visiting professorship in Marketing at BI Norwegian Business School in Oslo. 

He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, The Netherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic and health products. He has extensively published on these topics. 

His publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. 

His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of Marketing Research in 2003, the Harald M. Maynard Award for the best paper published in Journal of Marketing and the 2012 Sheth Foundation/Journal of Marketing Award. 

He is currently an editorial board member of the Journal of Marketing, Marketing Science, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research and Journal of Interactive Marketing. He functions as senior editor for the International Journal of Research in Marketing and an area editor for the Journal of Marketing Research. 

He has extensive teaching experience for undergraduate, graduate and Ph.D. students. He is also involved in executive teaching on customer management and is the founder of the Customer Insights Center, University of Groningen. Since 2009 he is department chair of the marketing department. 

Peter is also chair of the advisory board for customer centric management of the Dutch Association of the Banking Industry.